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Makeup Artists Urge You To Let Your Lashes Sparkle!

Jamie Schneider
Author:
September 07, 2024
Jamie Schneider
Former Senior Beauty & Lifestyle Editor
By Jamie Schneider
Former Senior Beauty & Lifestyle Editor
Jamie Schneider is the former Senior Beauty Editor at mindbodygreen. She has a B.A. in Organizational Studies and English from the University of Michigan, and her work has appeared in Coveteur, The Chill Times, and Wyld Skincare.
Young Woman Applying Mascara
Image by Lucas Ottone / Stocksy
September 07, 2024
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It started with the “party” brow. As beauty fans became more daring with their delicate face framers—think bleached, alien-like arches, rhinestone decals, and ethereal, pastel hues—it only makes sense they’d want to invite their lashes to the function. And there's no better time than the holidays to trial a striking makeup trend.

Yet unlike other glam projects (graphic liners, glitter wings, and such), a colorful lash is an incredibly low-lift venture. A colored mascara ornaments your tiny flutters in pink, silver, purple, bronze, and blue. 

The question remains: Which hue suits you? 

Why colorful lashes? 

When you think of minimalist yet bold makeup looks, certainly a red lip reigns supreme. But don’t underestimate the ease of colorful lashes! A mere coat or two of rainbow mascara can add some subtle color to your holiday ensemble—perfect for those who resort to the chic, all-black uniform. 

Donni Davy cosigns the growing trend: As the co-founder of Half Magic and head makeup artist for Euphoria, Davy is no stranger to intricate, show-stopping face beats (“Euphoria makeup” is now a beauty category in its own right!), but she tells me that colorful mascara is one of the simplest ways to play. 

“Mascara is a daily staple in most people’s makeup bags and is the easiest step when it comes to eye makeup,” she says, so swapping your everyday hue with a colorful coat is “literally the easiest way you can experiment with color on your eyes.”

It’s a great choice no matter the time of day, and you really can’t go wrong with any hue. However, if you’re looking for which color frames your irises best, consider the below your field guide: 

  • Blue: Blue mascara is universally flattering. It accentuates the color in blue and green eyes, making them appear brighter, and it provides a nice contrast with the warm undertones in brown eyes. Blue hues also cancel out yellow tones, making the whites of your eyes look brighter and wider, so this is an all around great choice for more mature orbs (as our eyes tend to lose luster with age1). 
  • Green: If you have brown or hazel eyes with flecks of gold, you absolutely need to try green mascara. The color will instantly bring out those unique tones, plus what’s more festive than an emerald eye? 
  • Burgundy: Yes, red mascara is a thing, and no, it won’t make your eyes look bleary. This particular reddish-brown hue looks spectacular on green eyes (since red sits opposite green on the color wheel), and it amplifies the richness of brown eyes beautifully.
  • Purple: Green and hazel eyes, try a vibrant violet. The pigment has red undertones, which, again, complements green hues on the color wheel. I have blue-green eyes and find that a purple lash really makes the green stand out. Similarly, hazel eyes with green flecks will notice more of their emerald hues. 

4 steps to master the glam 

Behold, the refreshingly simple tutorial: curl, coat, accent, finish—then dazzle. 

1.

Curl

If you’ve read this far, I’ll go ahead and assume you want your lashes to make a statement this holiday season. And a quick curl goes a long way in helping them stand out. Just take it from Davy: “Curl your lashes really well before a colored mascara to get the most color and definition pay off,” she notes. 

For even more definition, she also recommends tightlining your upper waterline with brown liner. “I’ve been loving the softer (but still defined) look that brown gives,” she shares, but you could totally use black for even more drama. 

2.

Coat

Time to wiggle on your colored mascara of choice. Remember that purple hues fabulously accentuate green, blue, and hazel eyes, blues and greens make brown orbs pop, and burgundy looks superb on green and brown orbs. Feel free to play around with shades, too: For example, a rich navy or electric blue hue can help build contrast and visual interest for darker brown-eyed beauties

Generally, though, Davy recommends sticking to jewel tones for their festive flair, like purples, emeralds, blues, and burgundies. If you’re feeling extra fancy, you can even apply one color on top and another on your bottom lashes—Davy personally loves a violet-teal combo. 

If you don’t have a colorful mascara on-hand, you can technically saturate a clean, dry spoolie with your liquid eyeshadow of choice and swipe away. However, "be prepared to have colorful raccoon eyes!” notes Davy. “Mascara is formulated specifically to adhere to lashes, so you’ll get a better performance out of an actual mascara.” Good news: You can shop some of my favorite recs down below.

3.

Accent

You could totally stop right there, or elevate the look even further by pairing your mascara with a matching or complementary eyeliner. I personally love a monochromatic moment, so I decided to run a purple and blue shadow (courtesy of Thrive Causemetics and Neen, respectively) on my top and bottom lash lines to really help the colors stand out. 

The exact shades were a bit lighter than the violet and navy mascaras I have on in the photos below, but I think it works—if anything, the brighter shades so close to my waterline make my eyes appear even wider. 

Jamie wearing colorful mascara
Image by Jamie Schneider / mbg senior beauty editor
4.

Finish

As for the rest of your beat? Feel free to keep the makeup minimal. A soft nude shadow looks particularly pretty with a purple mascara, says Davy but you really don’t need much more eye paint than that. 

“I love how effortless yet striking teal [mascara] looks when I pair it with glowy skin and literally no other eye makeup,” she adds. Aside from an accent liner (if you choose), no need to dip into other eyeshadows or graphic liner looks—unless, of course, you’d prefer to go all out.

But for the minimalists among us, all you really need is that swipe of colorful mascara to make a festive statement. Complement your eye look with a dab of berry blush (the perfect pair for purple lashes), or an extra pearlescent highlighter to mimic the frosted blue hue around your orbs. Finish with a juicy, glossy lip, for good measure. 

Shop these products:

Half Magic Eyelectric Extreme Lengthening Mascara

$ 25
Davy’s own violet tubing mascara is “deep enough to be defining, but bright enough to be a truly visible color,” she tells me. I can personally attest to that claim—I’m wearing it in the photo above! A gorgeous purple hue that helps my blue-green eyes take center stage.
Half Magic Eyelectric Extreme Lengthening Mascara

Covergirl Lash Blast Cleantopia Mascara

$ 11
I’m sporting Covergirl’s new Ultramarine Black shade in the second photo above, and let me tell you, this navy formula brings capital-V Volume. The fluffy, hourglass brush grabs every last lash (even those stubbornly straight flutters at the outer corners), and the 100% cellulose plant fibers cling to the wisps beautifully.
Covergirl Lash Blast Cleantopia Mascara

Trait d'Hermès Revitalizing Care Mascara, Rouge H

$ 70
If anyone bought me this as a gift, I wouldn’t be mad (nudge-nudge to any family members reading this!). The cherry brown hue—the House's heritage color—perfectly toes the line between everyday natural and oh-so elegant. Not to mention, the packaging itself just feels like a treasure.
Trait d'Hermès Revitalizing Care Mascara, Rouge H

Shisedo ControlledChaos MascaraInk

$ 25
Aptly named “Emerald Energy,” this gorgeous green shade delivers bold color that adds noticeable richness to any set of lashes. The fluffy, curved wand provides va-va-voom volume, too.
Shisedo ControlledChaos MascaraInk

Tower28 MakeWaves Lash Curler

$ 16
And don’t forget the curler! Tower28’s handy tool comes equipped with hypoallergenic silicone pads that remain gentle on delicate lash hairs, plus a curved design to grab every lash without pinching.
Tower28 MakeWaves Lash Curler

Party time! 

There you have it: a festive beauty look that makes your eyes appear brighter and takes seconds to master. I’m partial to jewel tones to dress up your holiday ensemble (Davy agrees), but again, feel free to choose any colored mascara you fancy.

Makeup really has no ground rules, and everyone’s invited to the party. Don a ribbon or two, and you’ll be the reigning queen of merry minimalism.

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